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Some businesses know what forms of advertisement and sales campaigns generate customers for them. For others they may not know where to start to advertise there business. You may try telemarketing, (which is slowly dying) email blasting, direct mailing, etc. Whichever campaigns you choose, tracking and managing sales campaigns is vital. Not only will you understand what sales campaign is working for your business, but you will also understand what your customers and prospects are thinking because you are keeping a close eye on communications with them. Having the ability to figure out why prospects or customers in your targeted sales campaigns are not interested in your products or services makes your life easier. You then know what necessary adjustments you must make  to your products or services, so the next time you reach out to the same target market they will buy right away because it was something that peaked there interest initially in the first sales campaign. Email blasting seems to be the most popular choice these days, and there are email blast programs out there that allow you to track who is viewing your emails and the links they are clicking on from within your emails.

Make sure their is a proper structure in place for tracking and managing sales campaigns. Lead generation in business is important, and sales keeps cash flow moving in a positive direction. If you are in a situation where your business is growing, figure out what your prospects or customers are thinking and make sure these thoughts get recorded so you understand what the demand is.

It’s a safe bet to say that most companies have lost at least 1 customer because of poor internal communications. Having a systematic approach in place to manage this issue can create positive results in your workplace. Your customer service representatives need ready access to the proper information to give to your customers.

The same concept relates to your managers and sales team. These people also need to be able to relay information in a timely fashion. In sales, time is money. If prospects are not followed up with the proper information in a timely manner, they could look towards your competitors. If your customer service team is unorganized and not relaying the proper information to service technicians or managers, your customers could look towards your competitors. If managers cannot quickly handle complaints, you could lose those customers to the competition. having poor internal communications not only could lose you customers, but over time, you could jeopardize your company’s good reputation.

The internet is providing a lot of noise these days. Every day thousands of people are reviewing companies on Yelp, and did I mention the 800 million people talking on facebook? A marketing specialist told me a funny story about a Barbeque Joint. A customer posted a review on Yelp and the owner of the restaurant thought that it was a good idea to have the last laugh. He ended up using profane language towards the customer and placed a picture of her on his Facebook company page. I am sure you can guess what happened next…..

Here are just a few great features that BVEssentials 5.2 will have to offer:

• User interface re-design
• Modernize the interface to take advantage of wide screen monitors, allow users to move icons.
• Creates production orders from sales orders
• Auto consume lot numbers in sales and production components
• Added reference number to sales order detail lines
• Add memo to purchase order detail lines
• Added production order security
• Multi screen capability
• Can print serial and lot numbers on labels

Keep up to date with us to see what’s next for BVEssentials

This exciting release of Sage BusinessVision 2011 is filled with enhancements designed to save your employees time while making it easier for customers to do business with your company. The new features in this important release of Sage BusinessVision 2011 were driven by feedback from customers and focus on three key functional areas:

Payroll Enhancements: Revised payroll departments benefits/deductions setup module, more detailed direct deposit settings.

Sales Taxes: Harmonized sales tax and provincial point-of-sale rebate handling, ability to override vendor sales taxes on purchase orders.

Point-of-Sale: Touch screen friendly, ability to print gift receipts, and use Ship-To Addresses for Point-of-Sale transactions.


We hope you enjoy the new features Sage BusinessVision 2011 has to offer!


April 2017
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“Derek is a trustworthy and knowledgeable individual that works great with our team. If he doesn’t know the answer he will find it, and gives us great support with all the challenges that we seem to encounter” Elaine Bell (Material Manager at Armstrong Milling Co Ltd.)