CRM Software- Generate repeat business from your existing customers & get them talking about you
It always feels great to generate repeat business from a an existing customer, and placing that order in your CRM software. It’s always awesome to close a sale and get a customer, but for some retaining and generating repeat business from that particular customer is a challenge. I think building a relationship with that customer is the next phase to customer retention and for positive word of mouth. Having CRM software in place can help track your communications with your customers, so you are able to deliver them a great customer experience. There is a lot of noise made by companies in the market today and you need to differentiate yourself and show existing customers that you care. Simple tasks like sending out a postcard saying that you hope they are satisfied with their purchase, holiday cards, and emails to keep in touch.
Another way to get people talking about you is to have a giveaway. If the product that you are giving away is awesome, then it will generate some buzz. It does not need to be the most expensive item, but if it is an item that is unique, everyone will be talking about it.
I think you should keep in contact with your existing customers at least once per month, because then they understand that your company will go to the greatest level of customer satisfaction, and when a customer is satisfied most will tell everyone they know about you. This is where monthly newsletters is also a great marketing tool to retain existing clients and make new ones. When existing clients are receiving your newsletters and it is filled with topics that educate the market that is when you will get your customers talking about your company and the plethora of information that you have to offer.